1. Úvod
  2. Projects
  3. Mapping the Needs of Businesses in the Cultural and Creative Sectors in the Plzeň Region

Mapping the Needs of Businesses in the Cultural and Creative Sectors in the Plzeň Region

Objectives of the Research

Principal Investigator

Prof. PhDr. Jan Váně, Ph.D.

Team members

Mgr. Martina Štípková, Ph.D., PhDr. František Kalvas, Ph.D., Mgr. Vojtěch Oliverius

Duration

May 2024 - June 2024

Financial Support

Pilsen Region

Key words

copywriting, social networks, creative subjects

Subjects evaluated the likelihood of future use of selected types of support measures. Among the most sought-after types of support are all three offered types of support in the field of education (marketing, copywriting and social networks; IT and AI; innovation management and grant sources) and creative vouchers for small and medium-sized enterprises. This applies across sectors and creative classes. In the non-profit sector, there is also a similar interest in facilitating contact with foreign regions – see Comparison of interest in support measures in the profit and non-profit sectors. The inclusion of interest in creative vouchers among the most sought-after types of support is somewhat paradoxical given their minimal actual use in the past (see Development needs, support tools and investments – business-type entities and Development needs and support tools – non-profit entities).

The declared interest in almost all types of potential future support is higher among business entities than among non-profit ones. The only exception is the interest in education in the field of innovation management and grant sources, where the interest of both sectors is balanced (see Comparison of interest in support measures in the profit and non-profit sectors).

In the profit sector, Small Creators are generally more reserved than Creative Cores and Coordinators. However, it seems like a suitable path to utilize their interest in education in the field of innovation management and grant sources, especially given that they have historically drawn less support from grants and vouchers than others. Among Creative Cores and Coordinators within the business sector, there are generally small differences in the likelihood of future use of individual types of support (see Development needs, support tools and investments – business-type entities).

In the non-profit sector, there is a greater declared interest in all types of potential support among entities from the creative class of Coordinators – see Development needs and support tools – non-profit entities.

Skip to content